On the afternoon before the much-anticipated Finals of the 2024–25 All-Filipino Conference, the Premier Volleyball League (PVL) and Fabriano Appliances renewed their partnership through a ceremonial contract signing held at the Smart Araneta Coliseum.
Fabriano Appliances, the Official Home and Commercial Appliance Partner of the PVL, was represented by business development manager Mark Chan and marketing manager Norman Reynoso. Representing the PVL were Sports Vision Management Group Inc. President Ricky Palou and PVL Commissioner Sherwin Malonzo.
“I’d like to say we’re really overwhelmed and happy that Fabriano Appliances decided to renew this partnership with the PVL. We are very overwhelmed and we look forward to have a longer relationship with Fabriano Appliances,” said Palou on Tuesday afternoon.
“Fabriano is helping us develop the interest in volleyball. They are having gimmicks for the games like they have their t-shirt slingshot giveaways to the fans and we expect in the future more for the fans to enjoy the games better,” he added.
The partnership between Fabriano Appliances and the PVL began last year, with the brand becoming a consistent presence during game days through audience giveaways and fan activations. Notably, individual awardees at the end of the conference were also gifted appliances of their choice from Fabriano.
For Fabriano Appliances, the renewal was an easy decision—one that continues to align with the brand’s values and market direction.
“From a business standpoint, the partnership between the PVL and Fabriano Appliances has not only given us bigger engagements but has also expanded the fanbase that PVL offers us,” said Chan.
“Our brand’s identity is built around lifestyle, innovation, and inspiration, and this partnership with the PVL, which started in 2024, has been a perfect fit,” added Reynoso.
During the contract signing, Fabriano Appliances—whose brand is prominently featured during video challenges at PVL matches—also announced its newest brand ambassador: Creamline superstar Alyssa Valdez.
Valdez, who was set to compete in yet another Finals series later that day against the Petro Gazz Angels, delivered her message via video as she was deep in preparation for the championship match.
“More than being a superstar, she’s an inspiration. Her journey, discipline, and leadership reflect the same values we uphold in Fabriano. Just like our appliances, Alyssa—the Phenom, the face of Philippine volleyball—brings consistent performance, style, and strength whether she’s leading her team on the court or inspiring others off it,” said Reynoso.
“As many of you know, naniniwala tayo sa hard work and excellence whether it’s on the court or in our daily life, that’s why I’m thrilled to announce my partnership with Fabriano Appliances,” shared Valdez in her video message.
